CMO Jochen Sengpiehl on Omnicom and New Volkswagen “We have consolidated our agency portfolio worldwide and built the powerhouse in Europe with Omnicom, where non-Omnicom agencies like Sinner Schrader and Metadesign also have a place. Being part of a mega project like New Volkswagen has triggered a great momentum among all participants. But I’m quite honest: If you don’t constantly live cross-mediality and the powerhouse idea, the protagonists quickly retreat back into their silos. That’s probably human nature. There are always setbacks, but that doesn’t change the big picture, of which I am 100 percent convinced. The question of how to play complex ecosystems with content can only be answered in integrated teams.” – Volkswagen CMO Jochen Sengpiehl in “Exemplary for the entire industry – Volkswagen CMO Jochen Sengpiehl turns the big wheel and installs a new ecosystem for marketing”, Horizon, 22-23/2021, June 3, 2021
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
