Nettopreise? Bruttopreise? Im B2B stehen sich zwei Preissysteme gegenüber, mit entsprechenden Befürwortern. In diesem Newsletter erfahren Sie, wo jeweils die Vor- und Nachteile liegen.

Pricing-Newsletter No. 87 (2024): Net prices in B2B: the price strategic blind flight

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Nettopreise? Bruttopreise? Im B2B stehen sich zwei Preissysteme gegenüber, mit entsprechenden Befürwortern. In diesem Newsletter erfahren Sie, wo jeweils die Vor- und Nachteile liegen.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

How to formulate and implement a long-term pricing strategy. What is the profit lever? A free online lecture on 29.08. by the IHK Lüneburg-Wolfsburg with pricing specialist Prof. Riekhof provides information.

29.08.2024 – Pricing Model – a potential profit lever? Free Online Event

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How can a long-term pricing strategy be formulated and implemented – and what is the profit lever? Interested parties can find out on August 29 from 9 to 10 a.m. at a free online lecture by the IHK Lüneburg-Wolfsburg. Pricing expert Professor Hans-Christian Riekhof illuminates the building blocks of a well-thought-out pricing policy, explains pricing processes and what constitutes effective price controlling.

The topic of costs plays a very important role in many companies. The same does not apply to the price or pricing, this topic often receives significantly less attention, as empirical studies by Riekhof have shown. The potential that the sometimes considerable profit levers enable is therefore often unused.

Questions on the topic and the event are answered by Thomas Rekowski, IHKLW business development consultant, Tel. 05141 9196-22, thomas.rekowski@nullihklw.de.

Date:
29.08.2024

Time:
9:00 a.m.

Duration:
approx. 50 minutes

Registration requested at:
https://www.ihklw.de/PricingModell

Further information:
https://www.ihk.de/ihklw/service/presse/presseinfos/pricing-modell-6227676

Mercedes-Benz has abolished the traditional price lists to offer customers more transparency and flexibility. This decision could have a signaling effect for other companies that also need to rethink their pricing strategies.

Mercedes-Benz revolutionizes the sales model! What does this mean for your pricing strategy?

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Mercedes-Benz has recently changed its sales model and abolished the traditional price lists to offer more transparency and flexibility. This is reported by various media (including “Auto, Motor und Sport”, chip.de). But what does this mean for companies that also need to rethink their pricing strategies?

The abolition of fixed price lists at Mercedes-Benz could have a signaling effect: customers increasingly expect transparency and tailor-made offers. However, such a model requires an extremely agile and well-thought-out pricing strategy. Companies that rigidly adhere to traditional pricing models could quickly fall behind. Instead, a dynamic pricing model that adapts to market conditions and individual customer requirements could play a decisive role.

Instead of fixed price lists, more transparency and flexibility

But beware: With flexibility comes complexity. Pricing becomes more demanding and requires a precise market analysis and a deep understanding of customer needs. This is where the pricing strategy of UNICconsult comes into play. Our RSEC model (Research, Strategy, Execution, Controlling) ensures that your pricing strategy not only meets current requirements, but is also future-proof.

Mercedes-Benz’s decision regarding traditional price lists shows that the market is ready to take new paths. Companies that adapt their pricing strategies early can benefit from this change and secure competitive advantages.

Don’t miss this opportunity! Now is the perfect time to rethink your pricing strategy. Contact the experts at UNICconsult and get your company fit for the future!

Contact UNICconsult

 

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