Wenn in Unternehmen die Vorstellung vorherrscht, dass man (fast) ausschließlich in einem Commodity Markt tätig ist, dann folgt daraus, dass der Preis als das einzig wirksame oder zumindest das dominierende Marketinginstrument angesehen wird. In diesem Newsletter zeigen wir Wege aus der Commodity-Falle auf.

Pricing-Newsletter No. 70 (2023): How to succeed in Commodity Pricing? The ways out of the Commodity Trap.

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Wenn in Unternehmen die Vorstellung vorherrscht, dass man (fast) ausschließlich in einem Commodity Markt tätig ist, dann folgt daraus, dass der Preis als das einzig wirksame oder zumindest das dominierende Marketinginstrument angesehen wird. In diesem Newsletter zeigen wir Wege aus der Commodity-Falle auf.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”? In his lecture at the Business Club Hamburg on March 21, 2023, Professor Dr. Hans-Christian Riekhof explains the results of the recently published much-noticed study "Inflation Pricing. Empirical Study of the PFH Göttingen 2022".

21.03.2023 │ Hamburg – Business Breakfast: Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”?

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Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg

When:
Tuesday, March 21, 2023
09:00 – 11:00 AM

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of Pricing. His empirical studies show where companies can improve pricing processes. For many years he has also been writing the monthly appearing Pricing Newsletter “Riekhof on Pricing”. His approximately two-hour lecture highlights the recently published much-noticed study “Inflation Pricing. Empirical Study of the PFH Göttingen 2022”.

Cost:
With your binding registration, a contribution of 24.00 euros per person is associated. The contribution includes a business breakfast, water and all hot drinks.

Registration:
https://www.bch.de/veranstaltungen/business-fruehstueck-strategisches-pricing-was-kann-man-aus-der-empirischen-studie-zum-inflation-pricing-lernen/

The development and implementation of pricing strategies is often neglected in many companies. The lecture in Lübeck at the IHK is about using strategic pricing to exploit untapped opportunities for profit increase.

03.04.2023 │ Lübeck – Strategic Pricing: Untapped Opportunities for Profit Increase

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Empirical studies clearly show: the development and implementation of pricing strategies is often neglected in many companies. As a result, there is a certain uncertainty about enforcing higher prices with customers.

Companies often make it too easy for themselves when they simply pass on rising costs to customers without checking the value they actually create with their products that justifies higher prices. Therefore, value creation potentials can be realized with a targeted and intelligent pricing.

The speaker is pricing expert Professor Hans-Christian Riekhof. In his lecture, he uses practical examples to show how to discover these price potentials with pragmatic tools, how to develop a pricing strategy and how to tap into these profit potentials.

Where:
IHK Chamber of Industry and Commerce in Lübeck
Fackenburger Allee 2
23554 Lübeck

When:
Monday, April 3, 2023
11am (1 h lecture, 30 min. questions)

Tuesday, March 21, 2023
09:00 – 11:00 am

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of pricing. His empirical studies show where companies can improve pricing processes. For many years he has been giving pricing seminars and writing the so-called Pricing Newsletter “Riekhof on Pricing”.