25.10.2021│Göttingen – 23 Years of Corporate Brand Bugatti – A Company Changing with Time
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofOn October 25, 2021, visitors to the PFH Private University of Göttingen can expect an exciting lecture. At the invitation of Prof. Hans-Christian Riekhof, Dipl.Ing Frank Götzke, Head of Special Projects and New Technologies at Bugatti, will provide an insight into “23 Years of Corporate Brand Bugatti – A Company Changing with Time”. He may also present a vehicle for viewing. Questions from the audience will of course also be answered in English.
Alumni of the PFH and guests are warmly welcome. Registration by email to Breustedt@nullpfh.de is required.
Address:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
Pricing-Newsletter No. 52 (2021): How to identify the need for action in pricing?
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofWoran erkennt man, ob es einen Handlungsbedarf im Pricing gibt - und falls ja, wie dringend er ist? Verstecken sich die Pricing-Probleme hinter anderen Phänomenen? Im aktuellen Newsletter beleuchten wir einige Indikatoren für Probleme im Pricing und zeigen Alarmsignale auf.
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IT Zoom reports on Autostadt App by locandis
/in News / Insights, Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofThe online IT magazine “IT Zoom” currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation. Based on the position data, visitors receive further precise information via push notifications with the Autostadt app.
The magazine writes: The special challenge of reliably and precisely navigating both indoors with several floors and outdoors is possible thanks to the free app “Autostadt – Mobile Experience” from the company Locandis. The application supports visitors to the Autostadt in Wolfsburg in orienting themselves on the outdoor area of the theme and adventure park and ensures a digital extension of their visit.
The Autostadt app was developed in an EU research project funded by the European Regional Development Fund (ERDF) by the software developer and the PFH Private University of Göttingen and tailored to the special requirements of the Autostadt.
More about the Autostadt app:
The complete article on the Autostadt app in IT-Zoom
More information about the company locandis:
www-locandis.de
More articles on the topic:
App “Autostadt – Mobile experience” – Experience the Autostadt in Wolfsburg digitally
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.