In an interview, Julian Jansen, Director of Content at ABOUT YOU, reveals, among other things, the digital effort the fashion retailer makes to reach the community with a 360-degree orientation and the opportunities the company uses to evaluate data.

Fashion Retailer ABOUT YOU: Brand Message is Communicated Digitally in 360 Degrees

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ABOUT YOU Julian Jansen
Julian Jansen, Director Content, ABOUT YOU

“Marketing in times of digital upheaval” is the motto of the 7th Göttingen Marketing Day on November 8th, to which the PFH Private University of Göttingen invites. In the focus of our interview series with the participating speakers, which Professor Dr. Hans-Christian Riekhof has conducted in advance, today is a large fashion company. In the conversation, Julian Jansen, Director Content at ABOUT YOU, reveals, among other things, how the former Otto start-up implements a 360-degree orientation with platform-specific social media content.

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Mark your calendar: on 8.11.2019 the 7th Göttingen Marketing Day of PFH Göttingen will take place. The theme this year: Marketing in times of digital upheaval. Initiator and organizer Professor Dr. Hans-Christian Riekhof: "We will again have very high-profile speakers, there will be entrepreneurs and board members from well-known companies, and marketing agencies will also have their say."

08.11.2019│ SAVE THE DATE – 7th Göttingen Marketing Day – Digital Change

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Mark your calendar: on 8.11.2019 the 7th Göttingen Marketing Day of PFH Göttingen will take place. The theme this year: Marketing in times of digital upheaval. Initiator and organizer Professor Dr. Hans-Christian Riekhof: “We will again have very high-profile speakers, there will be entrepreneurs and board members from well-known companies, and marketing agencies will also have their say.”

Details on the 7th Göttingen Marketing Day can be found here.

Here you can download the complete program.

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Link to the organizer:
https://www.pfh.de/veranstaltungen/goettinger-marketingtag.html

 

Date/Time:
Fri., 08.11.2019