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Pricing-Newsletter No. 4 (2016): Strategic Orientation: High-, medium- or low-priced?

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In the next Pricing-Newsletter, we will deal with the topic of price differentiation. A uniform price without regional, temporal or target group-specific differentiations is of course very easy to implement, and especially when you go into the market as a discounter with extremely low prices, simple internal processes and a very simple pricing system are […]

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Prof. Dr. Riekhof speaks in an interview with the reference marketing provider Trusted References about the results of the study Content Marketing Strategies in Corporate Practice. You can read the complete interview here.

Prof. Dr. Riekhof in Interview with Trusted References

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Prof. Dr. Riekhof speaks in an interview with the reference marketing provider Trusted References about the results of the study Content Marketing Strategies in Corporate Practice. You can read the complete interview here.

The recently published study "Content Marketing Strategies in Corporate Practice" by Prof. Dr. Hans-Christian Riekhof and Teresa Jacobi is reported on in various online portals:

Content Marketing Study in Various Portals

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The recently published study “Content Marketing Strategies in Corporate Practice” by Prof. Dr. Hans-Christian Riekhof and Teresa Jacobi is reported on in various online portals:

abitur-und-studium.de

innovations report – Forum for Science, Industry and Economy

Since 06.07.16 there is a new top app: Pokemon GO. There are already over 1 million app downloads, although the app is currently only available in the USA, Australia and New Zealand. Due to high server load, the launch of the app in Europe has been postponed.

Pokemon GO: Location-based Gamification

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Since 06.07.16 there is a new top app: Pokemon GO. There are already over 1 million app downloads, although the app is currently only available in the USA, Australia and New Zealand. Due to high server load, the launch of the app in Europe has been postponed.

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