Pricing in the travel industry is fundamentally changing – this is pointed out by the CEO of TUI Germany, Stefan Baumert: Last minute as a discontinued model? “All providers have now prepared for shorter-term bookings. They no longer get nervous as early if the utilization is still a bit low, and they no longer lower prices as early as in the past.” – TUI CEO Stefan Baumert in “Last minute becomes a discontinued model – The travel industry attracts with early booking discounts and flexible tariffs. Those who hope for last-minute offers could be left empty-handed” by J. Koenen and C. Schlautmann, Handelsblatt, January 12, 2023, No. 9
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.