There will be no dynamic pricing at Europapark Rust in the near future, according to the two managing directors Michael and Thomas Mack. Merlin Entertainment and Legoland are obviously not a role model. Let’s wait and see if it stays that way. “We only have two different prices for days with high visitor numbers and less frequented days. The difference is eight euros. Maybe we will think about lower prices for the somewhat quieter month of November.” – Thomas Mack, “Europark Rust” family entrepreneur in “We always have to offer something new”, interview with Handelsblatt, May 21, 2024, page 25, No. 96
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.