Posts

Stefan Schlack, Head of Marketing Bioprocess Solutions, spoke about the challenges in B2B marketing of the technology group Sartorius at the PFH Private University of Göttingen. In the interview, he explains which processes are crucial.

B2B Marketing Sartorius: Better Solutions with Process Mapping

/in /by

Stefan Schlack Sartorius What current challenges in marketing does a B2B company face? Participants of a lecture at the PFH Private University of Göttingen were able to learn this on October 29, 2018 using the example of Sartorius, a listed pharmaceutical and laboratory supplier based in Göttingen. The technology group with billions in sales was founded in 1870 and employs around 7,500 people.

The lecture was given by Stefan Schlack, Head of Marketing Bioprocess Solutions Division at Sartorius. He had come at the invitation of Professor Hans-Christian Riekhof, who conducted an interview with Stefan Schlack in this context, which we reproduce below.

Read more