10.10.2017 │Göttingen – Lecture “Concepts for Higher Value Creation through Intelligent Pricing Strategies”
In many companies, marketing is primarily about two aspects: On the one hand, brand and corporate communication, on the other hand, product management. Pricing is too often of secondary importance. However, the price is a very important factor for profit maximization – and also for customer satisfaction. It is important to determine the price for an offer that corresponds to the customer’s appreciation.
“Studies show that the potential to increase prices is greater, the more the value created for the customer is included in the price determination. Pricing is the most underestimated marketing tool in practice”, knows Prof. Dr. Hans-Christian Riekhof. Using price as a strategic factor for more value creation is used little by decision-makers in marketing and sales.
Prof. Dr. Hans-Christian Riekhof will speak about pragmatic ways to a successful pricing strategy on Tuesday, October 10, 2017 at 7:00 p.m. in Göttingen at the Hotel Freizeit In. The Marketing Club Göttingen as the organizer asks for registration by October 4, 2017 at the latest.
Date of Prof. Riekhof’s lecture:
Tuesday, October 10, 2017
7:00 p.m.
Get together from 6:30 p.m.
Location:
Hotel Freizeit In, Dransfelder Straße 3, 37079 Göttingen