Why Influencer Marketing Plays a Big Role at MAN
Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Here Björn Loose, Senior Vice President MAN Truck & Bus SE, provides insights into the marketing of the B2B company against the backdrop of digitalization.
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