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In an interview ahead of the 7th Göttingen Marketing Day, Björn Loose, Senior Vice President MAN Truck & Bus Germany GmbH, provides insight into the marketing of the B2B company against the backdrop of digitization.

Why Influencer Marketing Plays a Big Role at MAN

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MAN Björn Loose
Björn Loose, Senior Vice President MAN Truck & Bus SE

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Here Björn Loose, Senior Vice President MAN Truck & Bus SE, provides insights into the marketing of the B2B company against the backdrop of digitalization.

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The company KIND Hearing Aids operates in two very different business fields with hearing acoustics and optometry. This presents a challenge in terms of the digitalization of marketing. An interview in advance of the 7th Göttingen Marketing Day.

How KIND Hearing Aids Masters the Balance Between Analog and Digital

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Alexander Kind Hearing Aids
Masters the digitalization of marketing with a portfolio of analog and fully digital high-tech products: Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG, presents the challenges and opportunities of digitalization in hearing acoustics and optometry – with a portfolio of analog and fully digital high-tech products.

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