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The company KIND Hearing Aids operates in two very different business fields with hearing acoustics and optometry. This presents a challenge in terms of the digitalization of marketing. An interview in advance of the 7th Göttingen Marketing Day.

How KIND Hearing Aids Masters the Balance Between Analog and Digital

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Alexander Kind Hearing Aids
Masters the digitalization of marketing with a portfolio of analog and fully digital high-tech products: Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG, presents the challenges and opportunities of digitalization in hearing acoustics and optometry – with a portfolio of analog and fully digital high-tech products.

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