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In an interview, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time.

How Einbecker Brewery Operates Marketing in the Digital Age

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Einbecker Martin Deutsch
Martin Deutsch, Board Member Einbecker Brauhaus AG

Under the motto “Marketing in times of digital upheaval”, the Private University of Göttingen (PFH) invites you to the 7th Göttingen Marketing Day on November 8, 2019. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time .

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