Rewe Marketing Director Clemens Bauer: Brand communication is not a sprint, but a marathon
“You quickly reach the point where you think about how you can produce a social media spot in three to four days and not in three to four weeks. Or how we can deliver a TV spot in six weeks instead of six months as before. That’s why we think a lot about how we can build a content factory for this. (…) Brand communication is a marathon. A single impressive sprint rarely decides the victory. What counts is endurance.”
– Clemens Bauer, Marketing Director Rewe Germany, in “The classic large budget allocation to an agency is obsolete for me”, Horizon 15-16/2021, page 11, April 15, 2021
