Nobel laureate Daniel Kahneman on mechanisms that distort our decisions “In short, political positions can be like songs, in the sense that what ultimately becomes of them can depend on their initial popularity. As the researchers themselves wrote, ‘random fluctuations among a small number of pioneers’ in larger groups can cause a sudden shift in opinion – and for example, cause both Republicans and Democrats to identify with a bundle of views that essentially have nothing in common.” – Daniel Kahneman (Nobel laureate in economics), Olivier Sibony and Cass R. Sunstein in their book “Noise – What distorts our decisions – and how we can improve them”, Siedler Verlag
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