“It always depends on the acting individuals. I am convinced that the person decisive for the success of advertising does not sit on the agency side, but on the customer side. That means: It is relatively unimportant whether a company works with the best or the seventh best agency. But it makes a huge difference whether it has a marketing chief who can properly lead this agency. He must understand the creatives, endure their craziness, without making them crazy.”
– Tuma, T.: Jean-Remy von Matt, in: Handelsblatt Magazine (No. 4, October 2016), p. 26.
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.