Jean Remy von Matt on the Lousy Advertising of the Automotive Industry
“The advertising statements (for the automotive industry) have become increasingly helpless and strained. It was about relatively ridiculous features. For a time, xenon light was the flavor of the year. Or the self-opening trunk – a little innovation on the level of the toilet lid with automatic lowering.”
– Jean Remy von Matt, co-founder of the successful advertising agency Jung von Matt, in “Scratches are sexy, fear sweat is not” (How makers and agencies want to polish up the image of the IAA fair and German car manufacturers), Horizont 49-50/2020, December 3, 2020