“Analyst reports play a prominent role in stock investments. Following the aforementioned, one would expect topics such as price level, pricing competence and pricing power to be prominently represented in stock analyses. However, this is not the case. Only rarely do you find statements about the price in such analyses that go beyond banalities, such as the fact that a company is a premium provider.”

– Simon, H., Price Wisdom – Everything You Need to Know About Prices, Frankfurt 2013, p. 163 .

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