Handelsblatt on Innovation: When the Corporate Headquarters No Longer Needs a Central Office
“Traditions disappear, familiar things dissolve. Example corporate headquarters: The cloud software company Snowflake has been naming Bozeman in Montana as its official corporate headquarters for a few months – where the CEO has a ranch. So it’s just a formal address. He has a ‘globally distributed workforce and no headquarters’, the corporation announced.”
– Thomas Jahn (Handelsblatt editorial team) in “The operating system of the modern world (A surge of innovations, as there has not been since the beginning of industrialization, changes and accelerates our lives. We will work differently, consume differently, invest differently – live better. If we now engage with these upheavals)”, Handelsblatt 23. – 26. December 2021, page 40, No. 249
