“C&A thought for too long that there was a pure discount customer and a premium customer. Since Rewe, I know that customers not only came to us, but also landed at Aldi for other products, but also in the gourmet shop.”
– Alain Caparros, C&A CEO, in “Operation at the Open Heart” in Handelsblatt (No. 58, 22.03.2018)
As a participant of the pricing seminar, you will:
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