Shlomo Benartzi: Fear of price losses reduces returns

“Because losses have such an exaggerated impact on our investment behavior, frequently looking at the portfolio can tempt us to forget our long-term investment goals.”

– Benartzi, S., in: Keep calm and carry on, in: manager magazine (No. 07/2016), p. 114.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.