“Market researchers must first and foremost convince their customers that they create added value with what they create. They generate added value using tools. The tool alone cannot generate this added value. And neither can bad “experts”. Here the saying “A fool with a tool is still a fool” applies. People recognize the meaning. I have never seen a machine that can recognize meaning in anything, as little as machines can really feel anything. Market research is similar. The ultimate quality is generated by the human – and by a human who is really good at his craft. Such people will always be needed.”
– Franz Josef Radermacher in Horizont 29/2019 on July 18, 2019.
Radermacher, board member of the Research Institute for Applied Knowledge Processing, formerly professor of databases and artificial intelligence at the University of Ulm, is considered an expert on globalization, sustainable development and overpopulation. He was a co-initiator of the Global Marshall Plan Initiative with the aim of an eco-social market economy.