Digitalization: Media-Saturn CEO on Retail Trends and CRM: “We are investing in the skills and digital equipment of our employees. In the future, every employee in our markets will have a smartphone with a specially developed app. This gives them all the information they need to advise our customers much better and more individually. And if a customer claims, for example, that he gets a better price from a provider, our people can check this immediately – and meet him within our rules.”
– Ferran Reverter, one of the bosses of the electronics retailer Media-Saturn, in “We have lulled ourselves into false security” in Handelsblatt, December 10, 2019, No. 238
