Do we need more speed in dealing with shitstorms? Alexander Güttler recommends more serenity, and this also applies to the case of Annalena Baerbock. “Due to the incredibly heated dialogue in social media, many things boil up incredibly quickly. The nice thing is that the scandals cool down just as quickly. We are in a time when no one takes shitstorms seriously anymore. We, who steer through the crises, no longer panic as quickly as before. Our motto is to think thoroughly once beforehand – and then act.” – Alexander Güttler, expert in crisis communication, in “Baerbock should ask herself if she doesn’t need a new team”, Handelsblatt, July 15, 2021, No. 134
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
