Archive for year: 2024
04-2024_Pricing-News: Dubai Chocolate – the hype in small luxury for everyday life
Die Dubai-Schokolade hat in den letzten Monaten einen beispiellosen Hype erlebt. Warum zahlen Konsumenten ein Vielfaches für das Produkt? Und was lernen wir daraus?
28.11.2024 | Göttingen – Save the date: “Xmas Lectures”
As in the previous year, the “Xmas Lectures” of the PFH will also be held in 2024. It is worth blocking the date 28.11.2024 in the calendar.
The start is at 16:00, there will be three to four short lectures, both by former students of the PFH Private University of Applied Sciences and by external speakers. Exact program information will follow.
Subsequently from 18:00 a joint visit to the Christmas market is planned, before there will be a joint dinner in the circle of alumni and speakers.
06.02.2025 | Hamburg – education & coffee: Strategic Pricing – Should you simplify your pricing to finally get a handle on complexity?
Many companies are now asking themselves whether the internal pricing processes have become so complex that it would be advisable to fundamentally simplify the discount structures, the numerous net prices stored in the system and the customer-specific conditions.
This is the topic of Professor Riekhof’s lecture on February 6, 2024, who has been dealing with the topic of strategic and operational pricing for many years and has conducted numerous empirical studies on this. There will be surprising answers to the complexity of pricing at one point or another. And the handling of price reductions – especially in a sales crisis – will also be highlighted by the pricing expert.
Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg
When:
Thursday, February 6, 2025
09:00 – 11:00 AM
Cost: With your binding registration, a contribution of 24.00 euros per person is associated. This includes a business breakfast, water and all hot drinks.
You can subscribe to his pricing newsletter here:
https://www.unicconsult.com/pricing-newsletter/
29.08.2024 – Pricing Model – a potential profit lever? Free Online Event
How can a long-term pricing strategy be formulated and implemented – and what is the profit lever? Interested parties can find out on August 29 from 9 to 10 a.m. at a free online lecture by the IHK Lüneburg-Wolfsburg. Pricing expert Professor Hans-Christian Riekhof illuminates the building blocks of a well-thought-out pricing policy, explains pricing processes and what constitutes effective price controlling.
The topic of costs plays a very important role in many companies. The same does not apply to the price or pricing, this topic often receives significantly less attention, as empirical studies by Riekhof have shown. The potential that the sometimes considerable profit levers enable is therefore often unused.
Questions on the topic and the event are answered by Thomas Rekowski, IHKLW business development consultant, Tel. 05141 9196-22, thomas.rekowski@nullihklw.de.
Date:
29.08.2024
Time:
9:00 a.m.
Duration:
approx. 50 minutes
Registration requested at:
https://www.ihklw.de/PricingModell
Further information:
https://www.ihk.de/ihklw/service/presse/presseinfos/pricing-modell-6227676
Mercedes-Benz revolutionizes the sales model! What does this mean for your pricing strategy?
Mercedes-Benz has recently changed its sales model and abolished the traditional price lists to offer more transparency and flexibility. This is reported by various media (including “Auto, Motor und Sport”, chip.de). But what does this mean for companies that also need to rethink their pricing strategies?
The abolition of fixed price lists at Mercedes-Benz could have a signaling effect: customers increasingly expect transparency and tailor-made offers. However, such a model requires an extremely agile and well-thought-out pricing strategy. Companies that rigidly adhere to traditional pricing models could quickly fall behind. Instead, a dynamic pricing model that adapts to market conditions and individual customer requirements could play a decisive role.
Instead of fixed price lists, more transparency and flexibility
But beware: With flexibility comes complexity. Pricing becomes more demanding and requires a precise market analysis and a deep understanding of customer needs. This is where the pricing strategy of UNICconsult comes into play. Our RSEC model (Research, Strategy, Execution, Controlling) ensures that your pricing strategy not only meets current requirements, but is also future-proof.
Mercedes-Benz’s decision regarding traditional price lists shows that the market is ready to take new paths. Companies that adapt their pricing strategies early can benefit from this change and secure competitive advantages.
Don’t miss this opportunity! Now is the perfect time to rethink your pricing strategy. Contact the experts at UNICconsult and get your company fit for the future!
Photo: pixabay.com
