On 06.12.2021, Hendrik Kleinwächter will give an exciting insight into his success path on YouTube at the PFH Private University of Göttingen. The number of subscribers on his bread baking channel increased from 500 to around 100,000 - in just one year.

06.12.2021│Göttingen – Bread Baking and YouTube: from 500 to more than 100,000 subscribers in one year

/in /by

On 06.12.2021, PFH alumnus Hendrik Kleinwächter will give an exciting insight into his success path on YouTube. The startup founder, IT consultant and YouTuber reports how the number of subscribers on his bread baking channel increased from 500 to around 100,000.

On YouTube, he explains his mission, namely to democratize baking by enabling everyone in the world to bake delicious, tasty and healthy bread at home.

Alumni of the PFH and guests are warmly welcome. Registration by email to riekhof@nullpfh.de is required.

Address:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. In a video, published in Gabor Steingart's "Morning Briefing", she analyzes their image campaigns.

Image Communication: Anne Hufnagel criticizes the image campaigns of the chancellor candidates

/in /by

Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. A worthwhile video not only for marketing students. Even if some assessments are certainly up for discussion.

In a contribution to Gabor Steingart’s “Morning Briefing”, she criticizes their lack of strategies for image communication. In the video, she shows which image campaigns she would have developed for Laschet, Baerbock and Scholz.

As top politicians, she argues, it is their job to define the image communication with a team at the beginning of the election campaign – i.e. what image they are aiming for, what images are needed for this and what strategy must be implemented for this.

Further links

Contribution and video on Gabor Steingart’s “Morning Briefing”:
https://www.thepioneer.de/originals/showroom/videos/wenn-ich-die-gute-fee-der-kanzlerkandidaten-waere?utm_medium=newsletter&utm_source=steingarts-morning-briefing

More news on the topics of marketing, digitization, strategic pricing:
https://www.unicconsult.com/news/nachrichten/

The interdisciplinary platform for research on the sea and coast investigates the question of how a certificate trade can be adapted to drive technological breakthroughs. Marie-Catherine Riekhof from CeOS, together with Hans Gersbach from ETH Zurich, investigates how such an innovation cluster for green technologies can be promoted with emission trading systems.

Center for Ocean and Society researches innovation clusters against climate change

/in /by

The Center for Ocean and Society (CeOS) as an interdisciplinary platform for research on the sea and coast investigates the question of how a certificate trade can be adapted to drive technological breakthroughs. To achieve greater technological advances, private and public efforts often need to be combined. This works particularly well in innovation clusters. Prominent examples of this are the Silicon Valley and the Boston Area.

In innovation clusters, a whole research and development infrastructure, in which publicly funded institutions such as universities and research laboratories are involved, provides ideas, methods, prototypes, qualified workers and laboratories that can be used by private companies for the commercialization of the designs. This is what the Center for Ocean and Society writes in a post on their homepage.

The research platform refers to the article “Permit markets, carbon prices and the creation of innovation clusters”, which was published in Resource and Energy Economics. In it, Marie-Catherine Riekhof from CeOS, together with Hans Gersbach from ETH Zurich, investigates how such an innovation cluster for green technologies can be promoted with emission trading systems. You can read the article here.

Further links

Article “Innovation clusters against climate change” on the website of the Center for Ocean and Society (CeOS):
https://oceanandsociety.org/de/aktuelles/innovationscluster-gegen-den-klimawandel

Article in ScienceDirect:
https://www.sciencedirect.com/science/article/pii/S0928765521000142

On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on "Instore Navigation in Retail – Experiences with Digital Applications in Retail" as part of the Marketing Club Hamburg program.

22.03.2022 │ Hamburg – Instore Navigation in Retail: Experiences with Digital Applications in Retail

/in /by

On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on “Instore Navigation in Retail – Experiences with Digital Applications in Retail” as part of the Marketing Club Hamburg program.

Hans-Christian Riekhof is a professor of international marketing at the PFH Private University of Göttingen, managing partner of UNICconsult Strategy Development GmbH and CEO and partner of locandis GmbH – a company that specializes in location-based marketing solutions such as instore navigation.

Organizer:
Marketing Club Hamburg
The venue will be announced.

Time:
6.30 pm get together, 7 pm start – 9.30 pm end

For more information, visit
https://www.marketingclubhh.org/veranstaltungen/vorschau/481-instore-navigation-im-stationären-einzelhandel

Please register at info@nullmarketingclubhh.org

The newsletter from Mobilbranche.de addresses the topic of "Instore-Navigation in hardware stores". The online information channel points out the advantage in product search that the system developed by the Hamburg company locandis offers.

Mobile Industry: Newsletter Addresses Instore-Navigation in Hardware Stores

/in , /by

The newsletter from Mobilbranche.de addresses the topic of “Instore Navigation in hardware stores”. In its issue on 06.09.2021, the online information channel, which informs decision-makers about important topics, developments and trends around mobile technology, reports on the advantage that the system of Instore Navigation developed by the Hamburg company locandis offers.

It says: “If you are not a regular customer in the hardware store, you probably know the difficulty of finding the product you are looking for. Not for nothing is there an information desk in almost every hardware store where you can then have the employees explain the way through the often long aisles. At Hagebau dealer Wigger in Neumünster, an app from the Hamburg locandis GmbH now helps. Here you can enter the product you are looking for and then be guided to the right place by Instore Navigation. If you need several products, the app calculates the shortest way through the store to find everything as quickly and stress-free as possible.”

Locandis GmbH specializes in solutions around location-based marketing, indoor navigation, digital customer cards and more.

Further links

Newsletter from Mobilbranche.de:
https://mobilbranche.de/2021/09/luca-app-mit-grossem-update-honor-zieht-an-xiaomi-vorbei-instore-navigation-im-baumarkt

Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/

Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

Recently, the PFH Private University of Göttingen published a study on Instore Navigation in retail:
“Instore Navigation in German retail” (Riekhof, Grüneklee, Reutel, 2021)

In a company like Hansgrohe, there are some special challenges for pricing. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe in a lecture and reports on pricing processes in practice.

19.04.2022 │ Pricing as a Strategic Success Factor at Hansgrohe

/in /by

In a company like Hansgrohe, there are some special challenges for pricing. Vertical pricing strategies must be designed from distribution partners and specialist dealers to craft businesses. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe and reports on pricing processes in practice.

Date: 19.04.2022
Time: 18:00 – 19:30
Location: PFH Private University Göttingen, Weender Landstraße 3-7, 37073 Göttingen
Please register at Riekhof@nullpfh.de

Information about Hansgrohe/Homepage
https://www.hansgrohe.de/

On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture in Göttingen on the topic of "Media Staging –TVN as a Service Provider in the Media Business".

16.05.2022 │ Göttingen – Media Staging –TVN as a Service Provider in the Media Business

/in /by

On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture on the topic of “Media Staging –TVN as a Service Provider in the Media Business”. The target audience includes alumni of PFH Private University Göttingen as well as external interested visitors. The event starts at 6:00 PM.

Location:
PFH Private University Göttingen, Weender Landstraße 3-7, 37073 Göttingen

Registration for alumni of PFH and external guests please by email to riekhof@nullpfh.de.

Further information about the TVN Group:
https://www.tvn.de

The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

Food Newspaper Reports on Instore Navigation at Hagebau

/in , /by

The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

As reported, customers at Hagebau dealer Wigger from Neumünster can be guided through the market to the desired product by instore navigation. This is linked to offers and additional information that customers receive directly on their mobile phones at the shelf. This was realized by the company locandis from Hamburg, which specializes in technology, conception and strategies for solutions around location-based marketing, indoor navigation, digital customer cards and more.

The Food Newspaper refers in its article to the finding of experts that the technology is still waiting for its breakthrough. Thus, Prof. Hans-Christian Riekhof, Mathieu Grüneklee and Leon Reutel in 2021 conducted a study for the Private University of Göttingen (PFH) among executives in retail on the topic of instore navigation in German retail. The enormous potential of the technology for stationary retail also became clear.

Further links

Full article in the Food Newspaper (Paywall):
https://www.lebensmittelzeitung.net/tech-logistik/nachrichten/per-kunden-app-hagebau-lotst-per-instore-navigation-161283?crefresh=1

Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/

Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

The PFH Private University of Göttingen recently published a study on instore navigation in retail:
“Instore Navigation in German Retail” (Riekhof, Grüneklee, Reutel, 2021)