Persuasive Presentation at Jumo’s International Sales Meeting

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Dr. Hans-Christian Riekhof convinced with a presentation on strategic pricing at an annual meeting of the Jumo corporate group. The company, headquartered in Fulda and specializing in measurement and control technology, is successful worldwide. More than half of the turnover is generated abroad. Once a year, employees from the 24 subsidiaries and numerous branches meet in Fulda. “The International Sales Meetings are the most important communication and information platform of our company”, explains JUMO export manager Reiner Riedl. He was pleased to point out the 70 percent increase in the number of participants over the last five years. This is a new participant record.

Dr. Riekhof, Professor of International Marketing at the Private University of Göttingen, gave a lecture on optimal pricing to around 360 employees in March. A lecture that Riedl described as “another highlight” of the meeting. Riekhof made it clear that there are very different ways to the right price. “This process can be planned and structured through the clever use of selected hypotheses.” The event ended in the Toro Negro restaurant in the Esperanto Hotel with a lively exchange of participants over grilled specialties.

More information in the article of the Osthessen News from 08.04.2017: New participant record at the International Sales Meeting of Jumo

Read the article as a pdf: New participant record at the International Sales Meeting of Jumo

The topic "Strategic Pricing - Value creation through intelligent pricing strategies" is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19.

19.04.2017 │Hamburg – Lecture “Strategic Pricing”

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The topic “Strategic Pricing – Value creation through intelligent pricing strategies” is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19.

There are enormous value creation potentials in pricing

The price has a higher influence on the operating profit than quantities or cost changes. However, the importance of strategic pricing is massively underestimated by most companies. Empirical studies clearly show that there are enormous value creation potentials in pricing. Too few companies have developed a long-term pricing strategy, too few companies consistently use the levers of price enforcement, and only a few companies have price controlling that deserves this name.

How to build high pricing competence

Dr. Hans-Christian Riekhof knows pricing from his own management experience. He was, among other things, division manager at Beiersdorf and marketing director in the Otto Group in Hamburg. The professor for International Marketing at the PFH Private University of Göttingen and consultant of renowned companies in strategy and marketing topics is also author and editor of various books on strategy, marketing and retail business. Most recently, his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book on “Retail Business” he edited were published. In his lecture, he reports entertainingly and practically, which levers can be used to increase pricing competence, which building blocks and processes belong to a long-term pricing strategy. Using case studies and practical examples, it is shown how companies build high pricing competence instead of getting involved in every price war. After the event, a joint conclusion with interesting discussions and culinary delights is planned. Venue:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg Date:
Wednesday, April 19, 2017
19:00 – 22:00 hrs Costs:
The participation in this event is associated with a cost contribution (including buffet at the end) of 20 euros per person. Drinks will be charged according to consumption. Further information and registration at: http://www.bch.de/veranstaltungen/prof-dr-riekhof-strategisches-pricing-wertschoepfung-durch-intelligente-preisstrategien/