Archive for year: 2016

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Registration for the 6th Göttingen Marketing Day

The event series “Göttingen Marketing Day” offers the PFH Private University of Göttingen a platform for information, encounters and exchange.

You can find the save-the-date flyer for the event here.

The initiator and organizer of the Göttingen Marketing Day is Dr. Hans-Christian Riekhof, Professor of International Marketing at the PFH Private University of Göttingen.

Here is an excerpt of the program that awaits you:

What the secret of success of the Hornbach campaigns is, which rarely miss their viral effect, will be revealed by the Agency Heimat. Rügenwalder owner Christian Rauffus explains how Rügenwalder operates integrated marketing with the sausage madness and other campaigns. Salesforce is an expert in cloud-based CRM solutions. Germany boss Markus Reischl explains the Salesforce marketing strategy, which generates a worldwide growth of $1.5 billion annually. From Caribbean feeling back to the roots – Thorsten Schwenecke provides insights into the radical repositioning of the successful brand Bacardi. These and other best practice examples from high-profile speakers will give you impulses for entrepreneurial marketing practice in the 21st century.

The following topics have been on the program so far:

Social Media Marketing | Brand Naming | B2B Branding | Global Product Management | Predictive Markets | Behavioral Targeting | Online Advertising | Customer Insights | Live Entertainment | Low Budget Marketing | Cross Channel Retailing | Viral Marketing | Shit Storms in the Social Web | International Retail Strategies | Repositioning strategies of successful brands I Marketing 3.0 – What makes brands credible

The complete program and further information on the Göttingen Marketing Day can be found at https://goettinger-marketingtag.pfh.de.

The lecture will take place on Thursday, September 01, 2016, in Kassel. The location and time will be announced later.

Registration is directly via the Marketing Club Nordhessen.

According to the empirical studies of Professor Riekhof, pricing is still the most underestimated profit lever. And even in marketing, pricing does not receive the attention it deserves. After all, it’s about extracting the value from the customer with high pricing competence, which was created with the product itself and its perfect staging. The core task of marketing is value adding – this presupposes that pricing is also operated with corresponding devotion and intensity.