The End of Target Group Marketing?
In the magazine markenartikel of November 6, 2013, Prof. Dr. Hans-Christian Riekhof takes a position on this question.
You can read the entire article here:
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.