The 5th Göttingen Marketing Day in the Local Press
The Göttingen Daily Newspaper reported on the annual 5th Göttingen Marketing Day at the PFH Private University of Göttingen on November 11, 2014.11
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.
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