Ludwig Georg Braun on Planning

“We no longer plan. All this number collecting, this reporting, it’s a comprehensive activity that can be done from the desk and gives the employee a good reason not to be with the customer.”

– Braun, Ludwig Georg, Manager Magazine 11/2009.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.