Alan Caparros: Where Amazon Teaches the Competition to Fear

“I have great respect for Amazon. Especially in logistics, the heart-lung machine of our business, Amazon is better than us. We have to dress warmly.”

– Caparros, A.: I flirt with danger, in: Handelsblatt (2014), No. 18, p. 6.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.