Also adhere to the spirit of the rules

“No collection of laws in the world can list and punish all possible rule violations. This impossibility of complete rule sets makes it necessary for market participants to adhere not only to the letters, but also to the spirit of the rules.”

– Münchrath, J. and Riecke, T.: How much morality does the economy need?, in: Handelsblatt (No. 83, 29.04.2016), p. 62.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.