The GIS inauguration ceremony takes place on Thursday, 23.06.2016. Prof. Dr. Hans-Christian Riekhof gives a guest lecture on the topic "Why Marketing in B2B Business is often underestimated - and how LBHE Marketing (low budget high efficiency) works". as part of the inauguration of the new premises of the Society for Information Systems (GIS) in Hanover at 18:00.

Lecture by Prof. Dr. Riekhof at the GIS inauguration ceremony in Hanover

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The GIS inauguration ceremony takes place on Thursday, 23.06.2016. Prof. Dr. Hans-Christian Riekhof gives a guest lecture on the topic “Why Marketing in B2B Business is often underestimated – and how LBHE Marketing (low budget high efficiency) works”. as part of the inauguration of the new premises of the Society for Information Systems (GIS) in Hanover at 18:00.

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