Harari: Do Politicians Need to Understand the Economic World?

“Many neoliberal economists and political scientists claim that all important decisions should be left to the free market. This provides politicians with the perfect excuse for inaction and ignorance, which are reinterpreted as profound wisdom. Politicians are only too happy to believe that they do not understand the world because they do not need to understand it.”

– Yuval Noah Harari in “Homo Deus – A History of Tomorrow”, page 509, C. H. Beck Publishing, 2017

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.