CEO Kasper Rorstedt on the key innovations at Adidas and the digital dialogue with 500 million customers
“We will connect consumers via the internet and apps and sell them products through these channels. This allows us to understand the taste of consumers much better and to have a closer dialogue. We already have nearly 200 million members today, by 2025 there should be 500 million. This enables personalization, for example when I know how customers walk and what their feet look like.”
– Adidas CEO Kasper Rorstedt in “Hitting the Taste in Three Years”, Handelsblatt from May 10, 2021, page 16
