Alexander Sixt sees his car rental as a tech company
“By 2023, we will have almost as many software developers as we have station managers. We are a tech company with an attached car rental.”
– Alexander Sixt, Co-CEO of Germany’s largest car rental company Sixt, in “We would like significantly more electric cars”, column “The Entrepreneurial Conversation”, Handelsblatt from January 31, 2022, page 28, No. 21
As a participant of the pricing seminar, you will:
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