Baumeister and Tierney: Power of the Negative Shapes Our Decisions
Bad News are Good News: the negativity bias shapes our perception of the world. This is the conclusion reached by Roy Baumeister and John Tierney:
“All day long, the power of the negative determines our moods, has the last word in our decisions. It is the driving force behind the news and shapes public discourse; journalists use it, politicians, marketers, bloggers, social media snakes, internet trolls and who knows who else is after our attention on our screens. Historically, the last quarter century has been exceptionally peaceful, and yet people have witnessed more battles and bloodshed than ever before.”
– Roy F. Baumeister and John Tierney in their book “The Power of the Bad – No longer seeing black and living well”, page 22
