Holm Friebe: Why public attention focuses on the wrong things

“The short attention span of public perception and the slow flow rate of trends do not mix well. That’s why we tend to overestimate the short-term effects of new technologies, while underestimating their long-term potential.”

– Holm Friebe in his book “The Stone Strategy – The Art of Inaction”, page 71, Hanser Verlag

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.