Opinions are more important than empirical evidence: this impression can be gained when observing the media landscape more closely. Henning Beck brings it to the point with a view to the ubiquitous talk shows: “Pay attention to how talk shows are composed: Too often the positions are already clear beforehand and it’s just about who can best represent their arguments in the rhetorical competition. Exactly this kind of discussion culture leads to a cognitive dead end: People simply cannot make sensible decisions if they are never asked to get to the core of the problems. That’s exactly why more representatives from the economy should sit in talk shows when discussing the problem of dependence on China, the effect of a CO2 price, the supply chain problem or the sense or nonsense of electromobility.” – Henning Beck in his book “12 Laws of Stupidity – Thinking Errors that Prevent Sensible Decisions in Politics and in All of Us”, page 41, Econ Verlag, Berlin 2023
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
