References/Industry experiences
Retail / E-Commerce
UNICconsult has a broad and deep background in the Retail Business. Both stationary retailers and Cross Channel Retailers are part of the UNICconsult customer base. In addition to the broadly positioned trade, especially DIY retailers, Fashion Retailers and Discount Retailers form a clear focus. But UNICconsult has also carried out projects for the specialist trade.
Price and assortment strategies
Work focuses include the development and support of the implementation of
- Price strategies and price architectures
- Assortment strategies and category-related strategies
- Own brand strategies
- Positioning and profiling strategies.
Customer Insights Research
Customer Insights Research conducted by us often forms the basis of strategic orientation. Numerous empirical studies have been conducted on price perception and price image. Among other things, Conjoint analyses were also created.
Digital customer cards
Another field of work is the development and implementation of digital customer cards based on iOS/Android apps. These digital customer cards form the basis of a CRM system, they allow a differentiated or individualized allocation of discounts as well as the Indoor Navigation in the large areas of trade.
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